case study 02

Brand Identity (re-branding project)

ChillHit Labs

ChillHit Labs is a consumer technology product line for the cannabis industry. I was brought in to re-brand their existing logo and create a brand mark that would evolve as their product line was released to market. The brand mark “delta 9 beaker” is representative of Tetrahydrocannabinol (THC cannabinoid) in cannabis. The double triangle in the 2Lit logo also represent Delta9. The 2LIt brand is a technology forward consumer product (vape product line) that will be released to the market under the parent company, “ChillHit Labs”.